2017 looms ahead of us like a dimly lit tunnel with a few faded pools of light at regular intervals leading further down into the mdarkness. What is going to happen in the world this year? We can only see a few feet into the tunnel where the last fading shadows of 2016 still lurk... Donald? Vlad is that you??
How will this affect my business? How will it affect my work? What am I going to do to bring more customers to my studio? What shows should I attend to gain new customers and make more sales. What am I going to do to improve my exposure and get more excitement happening with my work? It all seems so pointless at times. But then I realize that this is what I do. This is what I have pinned my hopes on. This is what I have always wanted to be doing.
The internet wasn't even a glimmer on the horizon when I started doing leatherwork in the late 1960s. Yet now it is a major part of a marketing plan for anyone even remotely serious about selling their creative work. This is where the rest of the world lives. This is where a million potential customers are waiting to see what you can do. It is a little daunting. When I first began doing leatherwork and dragging my leather to local craft fairs, a computer was a Texas Instruments calculator and my most distant customer lived 50 kilometers away.
I wasn't an early computer adopter and when I first had to start into the cyber world I was not a natural at it. I am still being dragged almost against my will into this online world. Yes, I have an ETSY store that needs dusting and some new product. I have a Facebook business page 'David Trotter Leather Design', I have an Instagram account that I just learned how to use and I am going to try to write a blog on a regular basis to keep things moving along... and I am updating and improving my website so I can sell through it more easily and it looks more professional.
New work for 2017. Oh yes. I have been thinking about new work too. I have lots of ideas. I can hardly wait to get started. My studio awaits.
Meanwhile, I have to keep up with my online presence.
Let's see how it goes. I'll keep you posted.